Growth · Plan · 12
Market size (TAM, SAM, SOM) calculator
Bottom-up market sizing for a pitch, plan or new category, in dollars or taka.
Product-market fit survey
Score the "very disappointed" survey against the 40% line, with the margin of error and what to do next.
Share of voice (ESOV) calculator
Is your ad spend big enough to grow market share, or just to hold it?
Marketing budget planner
Set a budget from revenue and split it between brand building and activation.
Revenue goal funnel planner
Work backwards from a revenue target to the customers, leads, visitors and budget you need.
Cash runway and burn calculator
Net burn, months of cash left, the month it runs out, and the growth or cost cut that gets you to break-even first.
Fractional vs full-time cost calculator
A fractional CMO, COO or CFO against a full-time hire: the cost of each and the days a week where full-time wins.
Consumer insight statement builder
Turn an observation into a usable insight with the human tension inside it.
Competitor positioning map
Plot your brand against rivals on two axes and spot the white space.
Brand positioning ladder
Climb from what you make to what you stand for, and write a positioning statement.
Value exchange checker
Will people take part? Weigh what you ask of them against what they get back.
Creative brief builder
A one-page creative brief with a single-minded proposition, ready to copy or print.
Growth · Execute by channel · 9
Customer acquisition cost (CAC) by channel
Blended and per-channel CAC, so you can see which channel really brings customers cheaply.
ROAS and break-even calculator
Did the campaign actually make money once margin and other costs are counted?
Reach and frequency planner
Budget and CPM in; impressions, GRPs, estimated reach and frequency out.
Campaign pacing calculator
Are you overspending or underspending against plan, and what should daily spend be now?
Social media engagement rate calculator
Engagement rate by followers and by reach, for a post or a whole month.
Content marketing scorecard
Rate your content program on eight essentials and get the top three fixes.
Content reuse planner
One essay, report or video in: a schedule of posts, clips and newsletters out, with the views each adds.
Marketing idea scorecard
Score an idea on seven tests and find the weakest link before you spend a cent.
Brand personality and tone of voice builder
Set six personality sliders and get a tone-of-voice guide with do and don't examples.
Growth · Measure and optimize · 13
Campaign measurement plan builder
Link communication, attitude, behavior and business effects with the right measures.
Growth rate calculator
CAGR, the monthly rate behind it, where revenue lands in a year, and the rate a target needs.
A/B test significance calculator
Is variant B really better, or is it noise? Confidence, lift and the sample you need.
Marketing ROI calculator
Return on marketing investment based on incremental profit, not total revenue.
LTV to CAC ratio and payback calculator
Does each customer pay back what it cost to win them, and how fast? In dollars or taka.
Churn and retention calculator
Monthly churn, customers kept after a year, average lifetime and the revenue churn takes.
Recurring revenue bridge
New, expansion, downgraded and lost recurring revenue in one view, with net revenue retention and quick ratio.
Customer journey mapper
From trigger to repeat purchase: map each stage, its barrier, and find the biggest leak.
NPS calculator
Net Promoter Score from your survey counts, with the margin of error most reports leave out.
Price increase calculator
How many customers can you lose after a price rise and still earn the same profit?
Cash-pay price setter
The self-pay price at your target margin, against the insured rate and local cash prices, with monthly profit.
Break-even calculator
Units and revenue needed to cover your fixed costs, and your margin of safety.
Profit margin and markup calculator
Margin versus markup, and the price you need to hit a target margin.
Health · Public health and systems · 5
Coverage gap planner
Vaccination, screening or enrollment: how many people you still need to reach, per day.
Renewal outreach planner
Who could lapse over paperwork at renewal, how many outreach keeps, and the outreach workers it takes.
Hotline staffing calculator
How many agents a health hotline or call center needs to answer calls fast (Erlang C).
Staff turnover cost calculator
What each leaver costs in empty days, hiring, training and ramp-up, the yearly bill and what a one-point cut saves.
Survey sample size calculator
How many people to survey, with finite population, design effect and non-response built in.
Health · Population health · 4
Prevention ROI calculator
Cases prevented, costs averted, ROI and cost per case prevented for a prevention program.
Risk communication calculator
Turn relative risk into absolute risk, number needed to treat and an "out of 100" picture.
Herd immunity gap calculator
The vaccination coverage a disease needs, your gap, how many each case infects and the catch-up doses to close it.
Outbreak surge planner
Beds and nurses needed at the peak, and the date your beds run out, from cases a day and doubling time.
Health · Health communication · 2
Health message readability checker
Reading grade, jargon to replace and sentences to split, for leaflets, SMS and posts.
SMART objective builder
Write a specific, measurable, time-bound objective for a health program or campaign.
AI in production · 3
AI use-case risk triage
Ten questions place an AI use case in an EU AI Act risk tier, with the date the rules apply, the oversight it needs and Colorado duties.
AI agent vs human cost calculator
Monthly saving, staff hours freed, the containment rate needed to break even and when setup pays back.
AI share-of-answer tracker
Put your buyers’ questions to ChatGPT, Gemini, Perplexity and AI Overviews and see how often you are named against your top rival.
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