| Stage | Barrier | The brand's job | % who continue | People |
|---|---|---|---|---|
| Trigger | start | - | ||
| Explore | - | |||
| Compare | - | |||
| Choose | - | |||
| Buy | - | |||
| Use | - | |||
| Repeat and recommend | - |
What to do next
Show the working, step by step
Where I used this
Ekhanei’s Bike Bazaar sold 30% of stock in a day, grew users by 50% and lifted partner sales by 26%.
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Map the whole system, not just the purchase
People do not buy in a straight line, but mapping the stages makes the leaks visible. The most valuable stages are often the least glamorous: getting started after purchase, and staying remembered between purchases. Those drive repeat buying and recommendation, which feed the next trigger.
- Use real data where you have it: search volume, site analytics, checkout funnels, repeat rates.
- Interview recent buyers and people who nearly bought. The barrier column is only as good as what you hear from them.
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Where is your journey leaking?
Bring your map to a free 30-minute call, and I will help you pick the one stage worth fixing first.
Questions
What is a customer journey map?
A stage-by-stage view of how people move from first need to purchase, use and repeat, with the barriers at each step and the role the brand should play.
How do I estimate the conversion at each stage?
Use analytics, research and sales data. Where you have nothing, make a reasoned estimate, then replace it as data comes in.
Why include use and repeat?
Because keeping and growing customers is usually cheaper than winning new ones, and happy users trigger the next journey for someone else.