What to do next
Show the working, step by step
Where I used this
Through Praava Health’s partnership with Lifebuoy, we took health access to population scale, with about 3,000 calls a day.
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Why staffing a hotline is not simple division
Calls do not arrive evenly. Dividing talk time by 60 minutes gives the absolute minimum, and a hotline staffed at that level will have long queues. The Erlang C model, the standard method in call-centre planning, accounts for random arrivals and tells you how many agents it takes to answer a chosen share of calls quickly.
I used the same thinking when standing up a population-scale health hotline handling around 3,000 calls a day. A few practical lessons:
- Plan for the busiest hour, not the daily average. Health hotlines spike after campaigns, news and outbreaks.
- Keep occupancy below about 85%. Above that, agents have no breathing room and quality falls, which matters when callers are worried or unwell.
- Shorter is not always better. Cutting handle time by rushing callers can push repeat calls up. Clear scripts and good triage are the real lever.
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Planning a health hotline?
Bring your call volumes to a free 30-minute call. Through Praava Health’s partnership with Lifebuoy we handled about 3,000 calls a day, and I will help you staff for the peak.
Questions
What is Erlang C?
A queueing formula that estimates the probability a caller has to wait, given how many calls arrive and how long they last. It is the standard way to size call centres and hotlines.
What is a typical service level target?
80% of calls answered within 20 seconds is a widely used benchmark. Crisis and emergency lines usually aim higher.
What is shrinkage?
The share of paid time agents are not available to take calls: breaks, training, meetings, sickness and leave. 25% to 35% is common.