Shafaat Choyon.

Growth rate calculator

How fast are you really growing? Turn two revenue figures into a yearly growth rate (CAGR) and the monthly rate behind it, see where you land in a year if the pace holds, and the rate your target needs. Load an example from 15 industries, nine of them where I have worked.

Built from my own work: Directing a healthcare startup through multi-year hypergrowth

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Yearly growth (CAGR)-
Monthly growth-
In 12 months at this pace-
Growth the target needs-

FormulaCAGR = (now ÷ start)12 ÷ months − 1 · monthly rate = (now ÷ start)1 ÷ months − 1 · rate needed = (target ÷ now)1 ÷ months to target − 1

What to do next

    Show the working, step by step

      Where I used this

      At Praava Health I directed growth from 2021 to 2023: about 45% a year overall and about 57% a year in consumer (B2C) revenue.

      Read the case: Directing a healthcare startup through multi-year hypergrowth →

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      Read a growth rate carefully

      • The base. Growth from a small base looks fast. Doubling 10 customers is easier than adding 10% to 10,000.
      • Price or volume. Revenue can grow because prices rose while customers stayed flat. Check both.
      • Seasons and one-offs. Compare the same season each year, and take out one large deal before calling it a trend.

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      Growth slowing, or not fast enough for the plan?

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      Questions

      How do you calculate CAGR?

      Divide revenue now by revenue at the start, raise it to the power of 1 over the number of years, and subtract 1. Growing from 1 million to 2.1 million over two years is about 45% a year.

      How do monthly and yearly growth rates relate?

      They compound. 3% a month is about 43% a year, not 36%, because each month grows on top of the last.

      What is a good growth rate?

      It depends on your stage and market. A useful test is to compare it with how fast your market grows: growing faster means you are taking share.

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