What to do next
Show the working, step by step
Where I used this
Ekhanei’s Bike Bazaar sold 30% of stock in a day, grew users by 50% and lifted partner sales by 26%.
Read the case: ‘Bike Bazaar’ and a CPG-style offline trade play: trust by design →Everything is calculated in your browser. Nothing you type is sent or stored.
Why pacing matters
Underspending leaves reach on the table and can cost you the media rates you negotiated. Overspending burns the budget early and leaves the campaign dark at the end, often just when it matters most. Check pacing at least weekly, daily for short or high-budget flights.
The calculator assumes an even daily plan. If your plan is front-loaded or weighted to weekends, compare against that plan instead.
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Campaign running ahead or behind?
Bring your pacing numbers to a free 30-minute call, and I will help you reallocate before the budget runs out.
Questions
What is campaign pacing?
How actual spend compares with the planned spend for the time that has passed. 100% means exactly on plan.
What pacing range is acceptable?
Within about 10% either side of plan is a common working tolerance. Larger gaps need a decision.
Why might a campaign underspend?
Narrow audiences, low bids, ads waiting for approval, frequency caps, or budget set at a level the platform cannot deliver.