| Channel | Spend | New customers | CAC |
|---|---|---|---|
| - | |||
| - | |||
| - | |||
| - | |||
| - |
What to do next
Show the working, step by step
Where I used this
I built Praava Health’s corporate-sales engine from zero, growing corporate clients from 342 to about 1,400 and corporate programs 3.1 times.
Read the case: Building the corporate-sales engine from zero →Everything is calculated in your browser. Nothing you type is sent or stored.
Blended CAC hides the story
A single blended number can look healthy while one channel quietly burns money. Per-channel CAC shows where each new customer really comes from. Fully loaded CAC, including salaries and tools, is the number to compare against customer value.
- Attribution is imperfect. Referral and organic channels often benefit from paid activity; do not cut paid spend on CAC alone.
- Compare like with like. Use the same time window and the same definition of "new customer" for every channel.
- Every industry counts differently. Pick an example above to see what changes in telecom, FMCG, fintech, education, logistics or healthcare.
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Want me to review your channel mix?
Bring these numbers to a free 30-minute call. I have built acquisition engines from zero in healthcare, fintech and consumer tech, in the US and Bangladesh, and I will tell you where I would move budget first.
Questions
How do you calculate customer acquisition cost?
Divide what you spent to acquire customers by the number of new customers in the same period. Per channel, use that channel's spend and the customers it brought.
What is fully loaded CAC?
CAC that includes all acquisition costs, not just media: sales salaries, agency fees, tools and creative production.
What is a good CAC?
One that your customer lifetime value comfortably covers, typically at least three times, with a payback period you can finance.
Are the industry examples benchmarks?
No. They are illustrative numbers that show how channels and costs differ by industry. Replace them with your own data.