What you ask of people
What they get back
What to do next
Show the working, step by step
Where I used this
With SureCash I helped deliver a government stipend to about 10 million beneficiaries, recognized with a Banking Fair Award of Excellence.
Read the case: Delivering a government stipend to 10 million beneficiaries →Everything is calculated in your browser. Nothing you type is sent or stored.
Every interaction is a trade
Whether it is a sign-up form, an app, a contest or a community, people weigh what it costs them against what they get. Brands tend to overestimate how interesting they are and underestimate the effort they ask for. The fix is usually on both sides: ask for less, and make one reward unmistakable.
- Data is a cost. Every extra form field lowers completion; ask only for what you will use.
- One strong reward beats many weak ones, which is why only the top three count here.
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Will people take part?
Bring your idea to a free 30-minute call, and I will help you cut what you ask and strengthen what people get.
Questions
What is a value exchange in marketing?
The trade between what a brand asks of people (time, data, effort, money) and what they get in return (usefulness, fun, reward, status, belonging).
How is the score calculated?
Asks are added up out of 25. The three strongest rewards are added up out of 15. The ratio of the two, each scaled to 1, gives the exchange.
What score do I need?
Above about 1.3 the exchange is clearly positive. Between 0.9 and 1.3 it is borderline. Below that, expect low participation.