How ready is your growth engine?

Shafaat's Growth Readiness ScoreThe questions I ask in the first hour with a new client. Want me to walk through your result? Book a free call.

Your answers stay in your browser. At the end an anonymous copy of the score and answers (no name, email or company) is stored so I can publish averages later.

What the fifteen questions check

One question for each thing a growth team must have in place, grouped the way the Growth operating system is grouped. Each answer scores 0 to 3; the score is your total out of 45, shown as a percentage.

Plan

• Market size. Do you know how big your reachable market really is? Market size calculator
• Target to funnel. Is this year's revenue target broken down into the customers, leads and visitors you need? Revenue goal funnel planner
• Positioning. Can everyone on the team say in one sentence what you stand for that competitors do not? Brand positioning ladder
• Customer insight. Is your marketing built on a customer insight you can state, with the tension inside it? Consumer insight statement builder
• Brand vs activation. Do you decide how much goes to brand building versus activation (short-term sales)? Marketing budget planner

Execute by channel

• CAC by channel. Do you know what a new customer costs you in each channel, including people and tools? CAC by channel calculator
• Pacing. Mid-campaign, do you know whether you are over or under spending against plan? Campaign pacing calculator
• Creative brief. Does every piece of work start with a one-page brief with a single proposition? Creative brief builder
• Content program. Is your content planned around what customers need at each stage, with owners and a cadence? Content marketing scorecard
• Idea screening. Before spending on a new idea, do you score it against a fixed set of tests? Marketing idea scorecard

Measure and optimize

• Measurement plan. Do you agree what success looks like, and how you will measure it, before a campaign starts? Campaign measurement plan builder
• Marketing ROI. When you report marketing ROI, is it based on incremental profit rather than total sales? Marketing ROI calculator
• LTV to CAC. Do you know your LTV to CAC ratio and how many months it takes a customer to pay back? LTV to CAC calculator
• Retention leaks. Do you know where customers drop off, and what one point less churn is worth? Customer journey mapper
• Testing. When you run a test, do you check whether the result is real before acting on it? A/B test significance calculator

What the bands mean

• Starting (0 to 35). Growth is happening by effort, not by system. Every win depends on someone pushing. The good news: the first fixes are cheap and quick.
• Building (36 to 60). The pieces exist but they do not yet connect. Money is being spent before the plan and measured after the fact.
• Running (61 to 80). A working system with a few gaps, and those gaps are where money leaks. Close the weakest stage and the rest compounds.
• Compounding (81 to 100). A system that learns from its own numbers. Protect it, and keep pushing the weakest stage so it never becomes the ceiling.

Where the questions come from

They are the questions I ask in the first hour with a new client, drawn from seventeen years of growth work across eight industries (telecom, logistics, advertising, fintech, e-commerce, consumer tech, education and healthcare), and from the planning discipline of my agency years at Asiatic (JWT). The score is a conversation starter, not a benchmark: the aim is to find the stage that is holding you back, then fix it with the tools in order.