What to do next
Show the working, step by step
Where I used this
At Ekhanei I built the motorbike category from zero to No. 1 in 2.5 months, with 25% more revenue and 15% more share.
Read the case: Building the nation’s #1 motorbike category from zero →Everything is calculated in your browser. Nothing you type is sent or stored.
How to run the survey well
- Ask the right people. Users who have used the product at least twice, recently. People who tried it once cannot tell you if they would miss it.
- Ask one question first. “How would you feel if you could no longer use it?” with three answers: very disappointed, somewhat disappointed, not disappointed.
- Then ask why. What is the main benefit, who else would love it, and what would make it better. The very disappointed answers tell you who to build for.
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Questions
What is the 40% product-market fit test?
A survey question popularised by Sean Ellis: ask users how they would feel if they could no longer use your product. If 40% or more say very disappointed, you likely have product-market fit with that group.
How many answers do I need?
Aim for at least 40 people who use the product regularly. With fewer, the margin of error is wide, so treat the score as a direction, not a verdict.
What if my score is below 40%?
Look only at the very disappointed group. Find what they have in common, ask the somewhat disappointed what is missing, and narrow the product to the people who love it.