What to do next
Show the working, step by step
Where I used this
I founded HSREP, a two-country health-advocacy platform that generated 57,274 platform-reported views and impressions with $0 in ad spend.
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Which rate to use
- By followers is easy to compare across accounts, but penalises posts that were shown to few followers.
- By reach tells you how compelling the post was for the people who actually saw it. It is the better measure of content quality.
- Track the trend. A steady rise in engagement by reach is a good sign your content is getting more relevant.
Engagement is a means, not an end. Pair it with the measurement plan builder so it connects to outcomes that matter.
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Want content people engage with?
Bring your numbers to a free 30-minute call. HSREP generated 57,274 platform-reported views and impressions with $0 in ad spend, and I will share what moved the needle.
Questions
How do you calculate engagement rate?
Add likes, comments, shares and saves, divide by followers or by reach, and multiply by 100.
What is a good engagement rate?
It varies widely by platform, industry and audience size; smaller accounts usually see higher rates. The most useful benchmark is your own recent average and a few direct peers.
Should I count clicks?
Count whatever interactions you can measure consistently. Just use the same definition every time you compare.