What is Shafaat Choyon's core capability?

Growth. It was built from roughly 80,000 customer conversations into brand, digital, revenue and operations leadership across eight sectors, and is now deliberately applied to health communication, health technology and population health.

How many measurable results does the impact map show?

Twenty-one quantified results grouped under nine organizations, spanning eight sectors and two countries (Bangladesh and the United States).

No. HSREP is an independent public-health knowledge and communication platform, not a company, employer or commercial venture. It generated 57,274 gross platform-reported views and impressions at zero ad spend across two countries.

Shafaat Choyon, Impact System Map: 21 quantified results across 9 organizations, eight sectors and two countries

Growth is the core capability, built from approximately 80,000 customer conversations into growth and operations leadership across industries, then deliberately applied to health communication, health technology and population health. A T-shaped career: deep in growth, broad across consumer insight, brand, digital transformation, operations, AI and public health.

The 21 quantified results

Samsung / Consumer tech, 1.54× YoY · #1 globally for growth: Galaxy Note9 flagship launch. Portfolio, pricing, positioning and launch execution produced the world's highest growth rate for the Note9 launch.
Samsung / Consumer tech, ~2,600 units/day: Galaxy J2 mass-market entry. Localized product planning and GTM turned an entry-segment portfolio into daily volume at national scale.
Samsung / Consumer tech, New channel · loyalty: E-commerce channel + loyalty. Built Samsung's online footprint, online-specific SKUs and a market-first consumer loyalty program.
Praava / Primary healthcare, ~45% overall · ~57% B2C CAGR: Healthcare consumer-business hypergrowth. A data-led product and growth system shifted the consumer business from pandemic demand to durable core care.
Praava / Primary healthcare, 342 → ~1,400 clients: Corporate-sales engine built from zero. A telco-style key-account model scaled corporate clients and grew non-COVID corporate health programs 3.1×.
Praava / Primary healthcare, ~3,000 calls/day: Population access via Lifebuoy. A high-volume hotline and public-health coordination expanded access during the pandemic.
Praava / Primary healthcare, 6-hour results: Traveler testing + door-to-door access. A first-in-country protocol connected sample collection, laboratory operations and government reporting.
Praava / Primary healthcare, Margin ~30% → ~50%: Ethical, affordable diagnostics. Organ-targeted packages improved affordability and margin without physician kickbacks.
Praava / Primary healthcare, ~+190% footfall: Winter brand repositioning. Audience insight and integrated communication repositioned the multidisciplinary Beauty & Wellness offer.
Praava / Primary healthcare, ~57% B2C CAGR: Data engine for product and growth decisions. BI/Data stayed inside marketing; ARPU, CLV, cohorting and retention shaped product and growth priorities.
Laser Treat / Specialized healthcare, +16% revenue · -$0.5M opex: Digitizing a multi-entity clinical group. Centralized ERP, patient records, BI, HR and CX systems connected operational discipline to clinical growth.
HSREP / Public health, 57,274 gross views/impressions · $0 ad spend: Two-country public-health communication. An independent public-health platform translated health-system evidence into a two-country, eight-week Season 1.
EMU / Health promotion, Year-long · evaluated: Campus harm-reduction campaign. Audience-segmented, non-judgmental alcohol and cannabis communication was designed with an evaluation framework.
EMU / Residence life, 541 engagements: Residence-life communication system. Audience-segmentation training and a structured engagement system strengthened resident connection.
SureCash / Fintech + government, ~10M beneficiaries: Government stipend delivery at national scale. Residence-mapped POS materials, automated calls and rural mosque activation helped reach ten million beneficiaries.
Ekhanei / E-commerce, #1 in 2.5 months: Bangladesh's #1 motorbike category. A nationwide category system combined market insight, seller operations, quality control and brand communication.
Ekhanei / E-commerce, 30% sold in a day: Bike Bazaar trust play. Free mechanic checks and vehicle-registration verification converted trust into marketplace transactions.
ACCA / Professional education, 100% of targets: Member-growth ecosystem. A KPI-linked employer and member operating model grew conversion, retention and approved employers.
ACCA / Professional education, National media: Flagship thought leadership. Round tables, partnerships and flagship ceremonies connected professional insight to national institutions and media.
Asiatic / Brand + digital, ~10,000 applicants: Lux Channel i Superstar 2014. A twelve-episode national platform connected audience attention, television production, online voting and a live finale.
Asiatic / Brand + digital, ~$1M/month in 7 months: Building Asiatic Digital. A dedicated digital P&L turned digital strategy into a scaled agency practice and retainer engine.

Career timeline, 14 roles, 2009 to present

HSREP, Health System Resilience & Economic Protection, Independent public-health knowledge & communication platform (Feb 2026 to present, Ypsilanti, MI & Dhaka): 57,274 gross platform-reported views and impressions at $0 ad spend across a two-country, eight-week Season 1.
Graduate Hall Director, EMU Housing & Residence Life (Jul 2025 to May 2026, Ypsilanti, MI): Supervised 9 Resident Advisors serving 230 residents; 541 logged engagements and a 39.1% connection rate.
Graduate Assistant, Health Promotion, Eastern Michigan University, Office of Health Promotion (Aug 2024 to Jul 2025, Ypsilanti, MI): Built a year-long evaluated alcohol and cannabis harm-reduction campaign and co-created WellNest Watch.
Startup Mentor, University Innovation Hub Program, BRAC University (UIHP) (Mar 2024 to May 2024, Dhaka, Bangladesh): Applied growth and digital-transformation methods across healthcare and technology ventures.
Chief Operating Officer, Laser Treat Group (Nov 2023 to Aug 2024, Dhaka, Bangladesh): +16% YTD revenue, +13% retention and $0.5M annual operating-cost reduction.
Head of Marketing & Corporate Sales (Head of Consumer Business), Praava Health (Jun 2021 to Oct 2023, Dhaka, Bangladesh): ~57% B2C CAGR; corporate clients scaled 342 → ~1,400; consumer portfolio carried 83% of revenue.
Senior Manager, Employer & Member Affairs (Team Lead), ACCA (Jan 2019 to May 2021, Dhaka, Bangladesh): Delivered 100% of 2020-21 targets, +15.1% new-member conversion and 98.2% retention.
Manager, Product Planning, Samsung India Electronics Ltd (Bangladesh) (Sep 2017 to Dec 2018, Dhaka, Bangladesh): Galaxy Note9 launch reached 1.54× YoY preorder growth, recognized #1 globally for growth (Samsung Bangladesh); J2 portfolio reached ~2,600 units/day.
Brand & Communications Manager (Brand & Vehicle Category Lead), Ekhanei.com (SnT Bangladesh) (Oct 2016 to Sep 2017, Dhaka, Bangladesh): Built Bangladesh's #1 motorbike category from zero in 2.5 months and drove 25% category revenue growth.
Marketing Manager (Marketing Lead), SureCash (Progoti Systems Ltd) (Jun 2015 to Oct 2016, Dhaka, Bangladesh): Led the government stipend campaign reaching ~10M beneficiaries and won the Banking Fair Award of Excellence.
Senior Executive, Strategic Planning (ATL & Digital), Asiatic (Bangladesh JWT) / Asiatic Digital (Dec 2013 to May 2015, Dhaka, Bangladesh): Scaled the digital practice to ~$1M monthly revenue within seven months and led a six-person team.
Executive, Brand, MGH Group (May 2013 to Nov 2013, Dhaka, Bangladesh): Managed domestic and overseas vendors and major sponsor activations with end-to-end quality control.
Account Executive, Grey Advertising (Grey Dhaka · WPP) (Oct 2011 to May 2013, Dhaka, Bangladesh): Owned Akij F&B and GSK portfolios with 95% client retention and delivered 10+ launches.
Customer Manager, Grameenphone Ltd (Telenor Bangladesh) (May 2009 to Oct 2011, Dhaka, Bangladesh): Handled 90-100 interactions daily with 90%+ CSAT and 85% first-call resolution, approximately 80,000 conversations.